Unlock the power of digital transformation in tourism. This course is designed for students, tourism professionals, entrepreneurs, and destination marketers who want to use e-commerce, social media, and online marketing strategies to promote local destinations and elevate the tourism experience.
🎓 Course Overview
The tourism industry has shifted rapidly into the digital space. Travelers now discover destinations through social media, online bookings, and digital content. This online course provides a step-by-step blueprint for applying e-commerce and marketing strategies to empower local destinations, MSMEs, and tourism initiatives.
Whether you’re a student preparing for your tourism career, an entrepreneur promoting your hometown, or an LGU/tourism office staff member aiming to boost visitor engagement—this course is crafted for you.
📘 What You’ll Learn
By the end of this course, you will be able to:
🔑 1. Understand the Digital Tourism Ecosystem
Learn how online platforms, social media, and e-commerce shape modern tourism behavior.
🔑 2. Build an Effective Online Presence for Local Destinations
Develop websites, landing pages, and content strategies tailored for tourism.
🔑 3. Apply E-Commerce to Tourism Products & Services
How to sell tour packages, accommodations, souvenirs, and local products online.
🔑 4. Create Tourism Marketing Funnels
Learn how to guide tourists from awareness → interest → booking → advocacy.
🔑 5. Use Social Media & Paid Ads for Tourism Promotion
Practical strategies to use Facebook, TikTok, Instagram, and Google Ads to attract visitors.
🔑 6. Analyze and Improve Tourism Campaigns
Use analytics and insights to optimize visibility, engagement, and conversions.
🔥 Bonus: Case Studies of Local Destinations
See real examples of towns, cities, and MSMEs that used digital marketing successfully.
👥 Who Is This Course For?
This course is ideal for:
-
Tourism Management students
-
LGU Tourism Officers
-
Tour Operators, Travel Agencies
-
Local MSMEs (cafés, souvenir shops, resorts)
-
Digital Marketers & Freelancers
-
Content Creators
-
Entrepreneurs promoting tourism experiences
-
Anyone passionate about destination marketing
🧾 Course Inclusions
📌 Full learning modules
📌 Downloadable resources (PDFs, templates, worksheets)
📌 Case studies & sample marketing funnels
📌 Certificate of Completion
📌 Lifetime access to updates
🛒 Course Options
🎓 Students: ₱150
💼 Professionals/Business Owners: ₱300
🔗 Enroll Now: Add your course link here
⭐ Why Learn with Ron Oliver Clarin?
Ron brings years of experience as a:
✔ Digital Marketing Strategist
✔ Business Mentor & Guest Speaker
✔ E-Commerce Consultant
✔ Trainer for LGUs, MSMEs, and universities nationwide
✔ Founder of ROC.PH Digital Marketing Services
✔ Social Enterprise leader supporting 10,000+ beneficiaries
His goal is simple: to empower communities and entrepreneurs through accessible digital education.
📝 Course Outline (Preview)
-
Introduction to Digital Tourism
-
Understanding Tourist Online Behavior
-
Building Your Destination’s Online Assets
-
E-Commerce for Tourism MSMEs
-
Social Media Marketing for Tourism
-
Creating a High-Converting Tourism Funnel
-
Paid Ads for Tourism Promotion
-
Case Studies & Best Practices
-
Final Assessment + Certificate
🔔 Enroll Today and Start Transforming Local Tourism!
Learn practical, proven strategies you can apply immediately to boost visibility, engagement, and tourism sales.
📌 Enroll Now: Insert the course URL for ronoliverclarin.com
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
